Pinterest has seen a huge spike in user growth during this pandemic. When the world’s population was in lockdown, people turned to social media platforms for online browsing, inspiration, and shopping.
From 400 million users by the end of the last quarter of 2021, the numbers have now reached 433 million active users per month according to Pinterest.
Wonder what topics users are searching for on the site? Let’s dive right in.
And when you’re done check out our other Pinterest guides:
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Categories make searches easier. By grouping Pins about a certain topic or interest, it lets people browse ideas that are relevant to their search.
There are currently 21 categories or interests to choose from. You can navigate to the list by clicking the ‘Explore’ tab on Pinterest.
You can check out the ideas for each topic here. Simply click on a category to start browsing Pins on Pinterest.
As a brand, tagging your Pins in a certain category will help increase your visibility. Whenever a user clicks a category, for example, ‘Women’s Fashion,’ and you have Pins under that topic, then your Pins will be included in the category feed the user will be browsing.
Before the end of 2021, Pinterest released an article predicting the top trends to watch out for in 2022. These were derived from their users’ searches and the topics the company plans to explore based on these trends.
Just as the site predicted, all the trends they have outlined in the article are included in the current trending categories today.
Without further ado, here are the top 10 popular Pinterest categories, in no particular order. These are based on the trends people are searching for on the site every day.
1. Food and Drink
There’s always a food-related Pin on everyday searches. From healthy food choices to foods to match the moods, and easy-to-prepare meals, Pinterest has everything that people look for in this category.
2. Women’s Fashion
Everyone wears clothes every day of the year. Never run out of OOTD ideas with Pinterest’s daily style recommendations. See the hottest trends and get the best tips to look chic and stylish.
3. Beauty
Caring for your body is an everyday affair. Good thing, Pinterest has loads of ideas to help you in this daily task. Get lots of skin and hair care tips to keep looking youthful and beautiful.
4. DIY and Crafts
Everyone is stuck at home with lots of time on their hands. To regain some sanity and control in their life, people are turning to DIYs and art projects.
5. Holidays
There’s always something to celebrate each month. And people are turning to Pinterest to get fast and creative ideas to make each occasion special. It’s also home to funny holiday-related memes that you can send to your friends and family.
6. Travel
Lots of people love visiting various places. But with the travel restrictions due to the pandemic, the next best thing is to see Pins of beautiful locations around the globe.
7. Art
Get a dose of creativity and awe from these collections on Pinterest. From classical paintings to urban photography, you are sure to always have a feast for the eyes.
8. Design
There is design in everything. Even your handwriting falls under design. Improve penmanship and other design-related skills with the tips and tricks under this category.
9. Quotes
People are constantly seeking affirmation. And these inspirational quotes are their daily pill. Boost your mood and be the best version of yourself with the help of these words of wisdom.
10. Education
The pandemic has affected children and schooling all over the world. This category on Pinterest is helping millions and billions of parents and kids to cope with the new material.
One photo can fall under more than one category. But you wouldn’t want to just cast worms in the vast sea of Pinterest. The most advantageous way is to know where to put your bait so that lots of people will gobble it up.
To help you decide which categories to choose, let’s take a look at the current demographic on Pinterest this 2022:
From this data, we can paint a picture of the majority of Pinterest users:
Choose the most relevant category that will attract this type of user.
You can also base your categories depending on what users are searching for on Pinterest.
There are lots of entertaining categories to choose from on Pinterest. And they all receive tons of views. Just choose the right one where your brand fits.
The next important thing to consider then is your target audience. Look at what type of population the platform has. So, you can adapt your marketing strategies.
Lastly, organize Boards, make sections, and tag Pins in the most relevant categories to optimize your visibility. Share them on popular Boards to gain Pinterest followers.
If you don’t have an idea how to start your journey, here’s a helpful article to help your brand’s growth on Pinterest: Getting Started on Pinterest? Important Things You Need to Do.