Do you know how to use Pinterest for marketing? If you want to learn more about this amazing social media platform, as well as why we think it’s one of the best places for your business keep on reading.
Pinterest is one of the most popular ways to make a difference online and improve your marketing strategy. It’s a place where people come for inspiration and product Pins so you need to take advantage of this opportunity and gain Pinterest followers.
But, how to find the best affiliate marketing strategy and set your business goals? We will answer those questions and so much more, so stay tuned until the end and let’s get started.
Table of Contents
What Is Pinterest Marketing?
Pinterest marketing is a vital part of any amazing social media strategy and one of the best ways to promote your business. With billions of active users, Pinterest is so much more than a place to get inspiration for your next project and a delicious recipe.
If you learn how to use the analytics tools and set your business objectives with Pinterest marketing, you will be one step closer to success.
Business owners all over the world begin to appreciate the amazing influence Pinterest boards have on their sales and revenue. It’s now a well-known fact that relevant content on Pinterest can drive massive traffic to your website.
Increased engagement and traffic on your website will lead to more sales and of course more income. This is why it can be vital for any company to keep up with trends and have a proper Pinterest account.
So, sit back and learn more about online sales and what are the best Pinterest marketing strategies that will help your Pinterest growth.
Why Use Pinterest for Marketing?
There are many reasons why you need to use this social media channel for marketing, but let’s name a few:
- It’s easier to reach your target audience;
- Your content will reach a wider audience and allow you to grow;
- Pinterest is a powerful visual search engine;
- You will have amazing access to analytics;
If these reasons are not enough, you need to keep in mind that the social media profiles are completely free here, and you can make your own affiliate marketing campaign. In addition, Pinterest content marketing lasts longer than other social networks, so it’s a great investment in the long run. So, all blog posts you create can potentially reach new followers on Pinterest, all you have to do is post daily and follow our strategies.
10 Pinterest Marketing Strategies
Now that we are familiar with all the amazing benefits of Pinterest marketing campaigns, we need to make a list of practical advice that will boost your visual content. So, here are the top 10 Pinterest Marketing Strategies that will get you more followers and increase sales.
1. Make a Pinterest Business Account
The first step for successful promotion on Pinterest is the creation of business accounts. This can easily be done in a couple of steps, and you will have access to amazing features and audience insights.
Pinterest for business is a great opportunity to take your promotion to a whole new level and get a better digital marketing plan. This way you can see what your audience is looking for and implement some changes to boost your engagements.
Once you have a business profile, make sure to optimize it and make a brand from your company. This can include writing an amazing bio, linking your social channels, and most importantly connecting to your website.
2. Create a Pinterest Marketing Strategy
It might be tempting to start creating boards right away and add fresh content, but you need to make a plan before you start creating.
This can include:
- Creating a marketing team, depending on the size of your company;
- Planning your blog articles and how to incorporate them into Pinterest;
- Looking for popular boards and research your industry;
- Setting clear goals that are specific, measurable, attainable, relevant, and time-bound or SMART.
This way, you will be one step ahead of the competition and closer to your Pinterest growth. When you plan out your marketing, you are more likely to be successful and adapt if you need to make changes.
3. Create Valuable Content
Pinterest is a visual platform, so you need to make sure that every Pin and board you make is high-quality and engaging. Creating that amazing Pin will take some time and practice, but you can follow these suggestions to get results fast:
- Make your Pins unique and vibrant to stand out from the crowd with vertical images;
- Use the text overlay to add meaning and context to your Pins;
- Always use Pin descriptions to add keywords that are relevant;
- Use high-quality images and bright colors;
- Make affiliate pins and be sure that the links are working properly;
Just like any other platform today, Pinterest insists on quality over quantity, so even if you are posting a few pins per day, you need to make each one amazing. Every good Pinterest affiliate marketing plan begins with great and engaging content.
It might be hard to imagine that Pins need to be created daily to keep up with your competition, so it’s a good idea to make scheduled Pins. This can be achieved with different third-party apps that allow you to plan ahead of time and make a better social media marketing plan.
4. Experiment with different formats
This might come as a surprise because Pinterest is mainly seen as a visual platform where you can pin images, but don’t hesitate to mix it up. The video format is taking over the industry, and videos are promoted on Pinterest daily.
This means you need to think outside the box and create amazing videos that will boost your business and reach more people. In addition, videos are shown to be more engaging so people are inclined to share your content more and even click on the direct link.
Big companies are following this trend and making videos to promote their new pins, so if you need inspiration for your next content, always check out the competition and see how they manage to get views.
5. Implement the Best SEO Strategies
The search bar on Pinterest is one of the most popular search engines on the internet, which shows us the power of good Pinterest SEO strategy and keywords. While this platform might work a bit differently than Google, it’s still possible to add a few phrases in the right place to better rank in the searches.
SEO marketing tips might include:
- Using the Pin title to add keywords and make your content searchable;
- Adjusting your descriptions to better match terms users are looking for;
- Adding hashtags and improving your bio;
- Making better boards and board names;
Once you realize that Pinterest is a search engine, you will have a better idea about the marketing efforts you need to make in order to be successful. A good SEO plan will allow you to reach a larger audience and even increase your revenue.
Considering the main goal is to reach people and get more traffic on the website, you need to think about your visibility and how you rank in the searches.
Before you use any keywords make sure to do some basic research and check out the suggestion Pinterest makes when you start typing in the words in the search box.
6. Use Pinterest boards Wisely
Pinterest boards will be the first thing your visitor sees on your profile, so you need to make sure they represent your brand in the best way possible. Organize your boards and add just the relevant pins to them.
You can also use board descriptions and names to add a few keywords and make it easier for people to find you and even follow you for more. Relevant boards should be at the top of your Pinterest profile, but don’t forget to change things up with seasons and holidays.
In addition, you need to remember that even board images need to reflect your style and brand. So, make the most out of every feature available.
If you want to test out the algorithm and see how well your project will perform, you can always make a secret board and publish it only when you are certain it’s good enough.
7. Create Pinterest Ads
One of the best marketing tools available on Pinterest is the ads. This way you can promote your pins and show them to the target audience. Affiliate sales often depend on the interest your viewers have in the product and service you are offering, so Pinterest ads can be a great addition to your marketing plan.
There are different ads available like videos and collections to be promoted on Pinterest. Choose the best ad that suits your budget and represents your company in the best way possible.
If you want to push your content even more you can use the email addresses and your leads to send the latest Pins to your followers. This can be a great way to increase engagement and build trust with your fans.
8. Own Your Website
Once you have the entire Pinterest for business set up, you need to make some adjustments on your official website to connect the two platforms better. You can add a save button on your website that will allow visitors to pin content directly to their Pinterest.
In addition, a slight change in the code will allow you to post Rich Pins directly from your website and make the blog content more affordable.
This will make Pins with affiliate links lead directly to your website, increase traffic and click-through rate. All of which can contribute to increased sales and revenue.
Pinterest might be one of the rarest visual social media networks, but it’s still a social place where you need to engage with other users and your audience. This means you need to create content that sparks comments, sharing, Pinning, and engagement to grow your Pinterest organically.
In addition, you can make collaborative boards or simply be a part of a group on Pinterest to increase your visibility. Follow community boards and other content creators to see what strategies they implement and to have more friends on the platform.
It might sound counterintuitive to support your opponents, but keep in mind that you need followers too if you want to make it on Pinterest as one of the most popular social platforms.
Don’t forget to link your social media channels to Pinterest to increase your influence across all platforms and add credibility to your business.
10. Use Pinterest Analytics
Pinterest is one of the best analytics platforms on the internet and if you transfer to a business account as we previously discussed you will gain access to all the amazing tools.
Once you have enough content for a good assessment, you should take a closer look at the metrics and how your marketing plan is working out. This will give you a better idea about your Pins, product board, links, and audience.
Why is this important?
Analytics will allow you to see and adjust your marketing plan to better suit your followers and business. You can see what content works the best for you and how engagement increases over time.
It’s also a good motivation when you are out of ideas and need that additional boost of positive energy. It’s great to see how far you have come and keep on growing your Pinterest.
Now you know every hack for a good Pinterest marketing plan. This will allow you to use the social network to its full potential and make an income on your affiliate links and your website. Pinterest is an underrated giant of a network, and many business owners are now taking advantage of the search engine and pushing their content in the right direction.
If you want to be one of the most successful Pinners you need to follow our guide and come back for more posts on growing your profile organically.