You’ve probably encountered collections entitled ‘Mood Board’ on Pinterest. Here’s a short explanation of what they are and why you need to have one, too.
We’ll also help guide you on how to create a mood board on Pinterest. It’s really easy.
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Mood boards can be a visual representation of a brand. With just a collection of images, the audience will know your brand’s aesthetics and personality.
It can also serve as an inspiration board for future projects. It helps the viewer get an idea of the design direction you want to achieve.
Creating a mood board is basically similar to creating a board on the platform. The difference is that your mood board will be populated by pins that you like and those that inspire you.
The board can have items that you love but will not necessarily buy or create. It will simply be filled with ideas that you and your audience will love.
The mood board can have themes or, as the name suggests, moods. Fill it with pins for visual inspiration.
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A mood board is the visual identity of your brand. So, you want to create a board that best represents your brand combined with the ideas that would please and inspire your target audience.
Start a mood board for your brand by following these guidelines:
Knowledge is power, as they say. So, it’s important to know what other brands in your niche are using to reach their audience. If they are effectively reaching their target people, then be ready to take down notes.
Identify what media or style they use to get more Pinterest followers. Notice what color palettes, fonts, and imagery they employ.
Now that you have an idea of how other brands look, it’s up to you if you want to follow the pattern, build a better one based on it, or completely create your own look.
How would you like to be seen by your chosen audience? Select elements that would best describe your brand’s persona.
Another crucial step in creating a mood board for your brand is to identify your target audience. Create a clear persona of the type of person/s you want to attract.
For example, if your brand sells products or services that are a bit pricey, then your target demographic is the people who can afford them. Probably those aged 24 and up who have a good-paying job. Then identify what they want.
List down the words your customers are searching for on Pinterest. These are the things that interest them. As a brand, it is your job to give the people what they want.
The best way to be relevant to your audience is by catering to what they want and what they need. So, looking at their search queries will give you an idea of what you can offer them.
Now, use relevant keywords from your research to look for ideas and images to include in your brand’s mood board.
When creating a mood board for your site, you have to decide what theme or experience you want. Then, choose elements that will evoke that emotion and experience.
Identify what kind of emotions you want to evoke in your page viewers. If you want them to feel happy, use bright colors, sans serif fonts, and energetic images to convey that emotion.
If you want them to have a relaxing experience (ideal for spa, health, and wellness brands), use neutral colors and flowy fonts that are easy on the eyes. Include photos of what they will experience with your brand – rejuvenating massages, healthy food, etc.).
Your Pinterest moodboard will help your audience get to know your brand’s aesthetics and goals through this visual representation.
Create a beautiful mood board to gather more followers on Pinterest!