Pinterest is a social media network that allows users to create and share content pins of all sorts.
The platform has grown in popularity due to its non-traditional method of finding information and the instant gratification it offers.
You can find a recipe, save it for later, use blueberry muffins as an example for your article about how eating healthy can make you happy, then pin it with a label, so you don’t forget the recipe again!
This article will uncover the most effective ways to use Pinterest and all that Pinterest has to offer to promote business.
Why Use Pinterest?
Pinterest is offering businesses the ideal platform to reach more customers. Here are some of the key benefits of using Pinterest:
1) User Engagement Is Addictively High
According to a report by AdEspresso (Hootsuite):
* The average user spends 34 minutes per day on Pinterest
* 50% of millennials use Pinterest monthly
* Users spend more time on Pinterest than they do on Facebook and Twitter.
* According to Statista, Pinterest had 431 million monthly active users in 2021
2) Pinterest Promotes Brand Recognition/Familiarity, Reputation, Trustworthiness, Authenticity, and Expertise
Pinterest makes it easy to pin images of products or services online; this builds trust and enhances brand recognition. When people see a picture they can recognize, there’s a better chance they’ll click through, thus driving brand awareness.
3) Brands Can Generate Traffic from New Markets
Pinners like seeing new things. If you have new products, services, events, etc., you should be sharing them on Pinterest.
You could also post pictures from different locations where you’ve promoted previously.
These posts can drive traffic back to the page that originally posted the image. Since Pinterest now shows the location of the pin, it helps spread your message to a wider audience.
4) If You’re Not Pinning, You’re Losing Out on Business Opportunities
Brands that aren’t engaging on Pinterest are missing out on many potential leads.
5) It’s Easy to Get Started with Pinterest
Now, here is the fun part: Pinterest is really easy to use! While you may think it takes months to build up followers, it only takes a few hours to get started. Also, using a Pinterest growth service will definitely speed up the process of gaining followers.
Plus, most of the tools required to manage Pinterest are free. All you need to start posting is a web browser and some basic knowledge.
What Are Pins, and How Do They Work?
Pins make up the high-quality images you share on Pinterest. Pins are what Pinterest users see in their boards and newsfeeds, and what they can repin onto their own boards.
The simplest way to explain this process is to imagine that you’re taking a photo of something you want to show others. Then, you take your phone to a wall and slap the photo onto the wall.
When you put your phone down on its stand, something magical happens. As soon as the photo touches the wall, others can see it.
Similarly, when you create a Pinterest board containing information about a topic, a pin can be added. This allows anyone to see specific topics that interest them.
How to Use Pinterest for Business
You’ve heard every saying there is about social media, but you must know how to use Pinterest specifically when promoting business.
1) Determine What Content Your Business Needs
This is the first step to using Pinterest for business.
Make a list of the content you need. The first thing to consider is the niche you want to target.
Think about who you’re marketing to and what content those people find valuable. You don’t want to create content that nobody will read or share, so try your best to figure out if it is worth sharing and how popular it will become on Pinterest.
2) Pin More Than One Type of Content at Once
If you want to get the most out of Pinterest, you should pin different types of content simultaneously.
Experiment with various types of content and see if any of them can help promote your business.
An example would be sharing a couple of pins about fitness and healthy eating information, then with an incredible and inspiring recipe that balances both things perfectly.
3) Advertise on Pinterest
The most effective way to use Pinterest is by advertising.
You can’t pin a link to your website and expect people to buy right away, so make sure you have a call to action in your pins.
Another great way to utilize Pinterest is by using sponsored pins. These are images paid for by a third party, and they appear on the main search pages of all major search engines, which will increase visibility for your business.
4) Increase Engagement with Relevant Content
If you want people to share your content, it needs to be informative enough for them.
When posting pins to your business account, try to keep them relevant and interesting for your audience. You can achieve this by incorporating informative Pin descriptions.
Also, make sure the content makes sense for what your business does, and avoid just sharing random stuff.
People won’t share the content if you post about any old thing because it’s irrelevant to what they’re already consuming.
5) Create an Appealing Profile to Increase Engagement
You can use Pinterest growth service to gain subscribers but to increase the engagement you need a profile that stands out from everyone else’s. This will also help your potential customers to find you quickly and easily when they’re searching for relevant pins. It would help if you also wrote a catchy bio with solid keywords that will help increase visibility on major search engines like Google or Bing.
6) Use Rich Pins for Richer Results
Pinterest’s rich pins are an SEO-focused feature. Rich pins provide context to your postings and help boost brand awareness. They work by presenting metadata from your site’s marked-up web pages. In other words, Rich pins use code to extract metadata from the websites they connect to. There are four types of pins on Pinterest: article, product, app, and recipe pins.
How to Use Pinterest to Find Inspiration
Pinterest can be a great tool for finding inspiration, and it doesn’t have to cost you anything.
1) Explore What Others Are Pinning
Go to Pinterest’s homepage and use the search bar to discover the niche you’re interested in.
Make sure you look at what people are pinning from different sources.
2) Pin From Pinterest Boards that Other People Have Created
You’ll find Pinterest pages where other people share their favorite content, but with your business in mind.
Why should I follow someone else’s board? The main reason is that it will reflect what your audience wants to see daily, so you can use content they’ve pinned before.
If you just start to post your pins, they might not have the same targeted audience that you’re looking for.
3) Find Your Favorite Content on Other People’s Boards
You should follow other people who are willing to give you their information for free.
It’s important to look at what content they want to see and pin similar things for them.
Follow a few influencers in your niche and get some inspiration from those boards as well.
Pinterest is a great place to advertise your business. You don’t have to spend a lot of money and create some exclusive content.
When you know what your goals and social media strategy are, that is when you need to set yourself up for ultimate success on this social media platform.