These days, it’s all about TikTok. Everyone from Hollywood celebrities to your grandparents is trying it and having a blast! But if you’re serious about growing your TikTok account and becoming an overnight celebrity, you need to know how often you should post on the platform. Posting too often can overwhelm your followers, while not posting enough can leave them wondering what happened to you. But how often should you post on TikTok to go viral? This article will help you figure it out.

Does Timing on TikTok Matter?

Any social media expert will tell you that timing is everything when posting content. With millions of users worldwide sharing short clips on various topics, TikTok has quickly become one of the most popular ways to kill time online.

But timing is even more important if you’re hoping to use TikTok to achieve internet fame. Posting at the right time can mean the difference between your video being seen by a few thousand people and going viral with millions of views. So if you’re serious about making it big on TikTok, pay attention to when you’re posting your videos

The best time to post is during peak hours, when people are most likely to scroll through their feeds. In general, this means early in the morning or late at night. Of course, there’s no guarantee that your video will go viral no matter when you post it. But if you want the best chance of success, make sure you’re timing your posts carefully.

What You Should Consider When Defining How Often to Post on TikTok

Now that you know when to post, it’s time to figure out how often. While there is no set rule for how many times a day you should post on TikTok, there are some things you should consider before deciding what works best for your account. Here are a few tips to help you find the perfect balance between posting too often and not posting enough.

  • Don’t overwhelm: If you post too often, it can overwhelm viewers and turn them away from your account. Try to limit yourself to one or two posts per day at most. This will give you time to focus on quality without overwhelming your followers.
  • Consider your goals: Consider why you’re posting and what kind of content you want to share. If you’re hoping to grow your following, consider creating a series of videos that people can look forward to watching each day or week. This will give viewers something to look forward to and make them more likely to follow your account.
  • Experiment: Don’t be afraid to experiment with different post frequencies and see what works best for you. Maybe one day you can post a couple of times, and the next day only once. This will help you determine what frequency best suits your account and allows you to maintain a steady growth rate.

The Location of Your Audience

If you’re trying to grow your TikTok account, one important factor to consider is the location of your audience. Depending on where your audience is located, you may need to adjust how often you post content. For example, if most of your followers are in the same time zone as you, you can post more frequently without worrying about them seeing your content in the middle of the night. 

On the other hand, if your followers are spread out across different time zones, then you’ll need to be more strategic about when you post to ensure that as many people see your content as possible. Keep this in mind as you create your posting schedule – it can make a big difference in engagement and growth.

When Is Your Audience Awake?

Consider when your audience is most likely awake and scrolling through their feeds. This will give you a better idea of when you should post content to maximize engagement. For example, if your audience consists mostly of young adults in school or at work during the day, then the best times for you to post would be in the mornings and evenings when they’re more likely to be on their phones. Alternatively, if your followers are primarily teenagers who stay up late at night, you’ll want to focus your posting times on the later hours of the evening.

Pay Attention to the Quality of Your Content

As anyone who has tried to grow an online following knows, quality is better than quantity when it comes to content. The same is true for TikTok, a platform where users can share short videos. Even though videos on TikTok are only a few seconds long, that doesn’t mean that the quality of your content isn’t important. 
One of the best ways to grow your account is to focus on posting high-quality videos regularly rather than trying to post as often as possible. By paying attention to the quality of your content, you’ll be more likely to attract new viewers and followers. So, if you’re wondering how often you should post on TikTok to grow your account, the answer is to focus on quality over quantity.

How Often Should You Post on TikTok in 2022?

The answer to this question depends on several factors, including your goals for using TikTok and the size of your audience. If you’re just looking to have fun and share silly videos with your friends, you can post as often or as little as you like. However, if you’re trying to build a following or grow your business, you’ll need to be more strategic about your posting schedule. 

The best way to figure out how often to post is to experiment and see what works best for you and your audience. Start by posting once a day and then adjust your frequency based on the engagement level of your videos. If your videos get a lot of views and likes, you can increase your posting frequency. However, if you’re not getting much traction, you may want to reduce the number of videos you’re putting out. Ultimately, the best way to succeed on TikTok is to experiment and see what works for you.

Tips to Maintain a TikTok Posting Schedule

The best way to grow your TikTok following is to post regularly. But if you’re like most people, you probably don’t have the time or energy to post multiple times a day. You can follow a few simple tips to maintain a consistent posting schedule. Here are a few ideas to help you get started:

  • Use planning tools: The best way to maintain a consistent TikTok posting schedule is to use planning tools to help you stay organized. Various apps and websites allow you to schedule your posts in advance, meaning you can set aside time each week to plan your content. This ensures that you’re posting regularly and allows you to be more strategic with your content, as you can take the time to consider what will perform well and what aligns with your brand. Additionally, planning tools can help you track your progress and monitor the engagement on your posts, so you can see what’s working well and adjust your strategy accordingly.
  • Take advantage of TikTok’s analytics: If you have a business account on TikTok, you can use the platform’s built-in analytics to gain insight into when your followers are most active. This can be extremely helpful in understanding which times of day are best for posting content and which types of videos get the most traction with your audience.
  • Collaborate with other creators: One way to grow your following quickly is by collaborating with other creators on the platform. Try reaching out to influencers and fellow brands with similar target audiences and see if they’re interested in doing a promotional video together. This is a great way to introduce yourself to new audiences and help build relationships and expand your network.
  • Utilize TikTok’s calendar: Another great way to stay organized and maintain a consistent posting schedule is to use TikTok’s Calendar feature. This tool allows you to see when your posts are scheduled and can help you plan out your content in advance. Additionally, it lets you know the best times to post so you can get the most engagement possible from your audience.
  • Automate as much as possible: Another great way to ensure a regular posting schedule is to automate as much of the process as possible. You can use automation tools to publish posts at specific times, so you don’t have to worry about manually posting each time. Some tools also allow you to create templates for your content to save time on creating posts. Automation can be a great way to free up your time and energy, so you can focus on creating high-quality content.
  • Post during peak times: To get the most out of your TikTok posts, it’s important to post at the right time. On weekdays, people tend to be more active on TikTok in the early afternoon and later evening hours. Keep this in mind when planning your posting schedule, and try to post during peak times for maximum engagement. You can also use analytics tools to track the performance of your posts and adjust your strategy accordingly.


No matter what type of content you’re creating on TikTok, staying consistent and organized is key to success. Use the tips above to help you maintain a regular posting schedule, experiment with different strategies to see what works best for your audience, and never stop learning! With a little planning and persistence, you can become a TikTok pro in no time. Good luck!

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