Pinterest is the leading social media platform for product purchases and lead conversions. Learn how to sell on Pinterest in this easy step-by-step guide.
Pinterest has over 450 million active users every month. Half of this figure is from the United States. And guess what? Half of the US users are on the platform to shop.
Pinterest users spend $50 or more per purchase. This is the highest spending among the entire social media network! Facebook may have more active monthly users; however, Pinterest wins when it comes to conversion.
Another good thing about Pinterest is that having an account is entirely free. No registration fee, no monthly fees, whatsoever. You don’t need to have a huge capital to jumpstart your venture here.
So, if you’re planning to start or just want to boost your business, being on Pinterest is surely the way to go. Read on to learn how to sell on Pinterest, then watch your business grow.
Getting Started
Before you go online on Pinterest, there are some things you need to set up. So, let’s start with branding.
1. First up, if you’re not confident with your brand, or you’re still thinking about what items to sell, looking at Pinterest’s keyword search is a good place to start.
It will encourage you to know that 97% of searches on the platform are unbranded. Yep, big brands don’t dominate this scene. Small businesses and budding entrepreneurs are very much welcome here. So don’t be scared to make an independent brand. Pinterest has a nurturing environment for the likes of you.
2. Next up is choosing what to sell. To give you an idea, the current trending searches on the platform are food, fashion, and home décor. Any product or service related to those is a sure-fire hit. Your products are likely to pop up in most searches, too, if you follow the fad. More exposure means more conversions.
3. After that, you need to have an eCommerce store. This is the place where you will host your catalog of products. Your customers will shop here, check out their cart, and pay with ease – all in the comfort of their homes.
Several hosting sites offer great services. Just choose one that fits your budget and needs.
Once you have an eCommerce store, you can now display your lovely product photos on Pinterest for the whole world to see.
Personal Account vs. Business Account
To access Pinterest content, you need to have an account on the site. It takes just 15 seconds to set one up. (We’ve tried it. Fifteen seconds, tops. It’s legit.) It goes to show that Pinterest is a fairly easy-to-use platform. No need to be tech-savvy.
Currently, the platform offers two types: a personal and a business account. Check out the difference between them and get to know all the perks of having Pinterest for business owners.
· Personal Account
· Business account
With all the valuable features that a business account has to offer, it’s a no-brainer that you should sign up for one. The best part is, you get all these at no additional cost!
How to Set Up a Business Account
If you already have an existing personal account on Pinterest, you can use that to make your business account. The advantage of this is that you will retain your followers and the pins that you’ve already created.
You can switch your account from a personal to a business page by following these easy steps:
1. First, create a personal Pinterest account by using your Facebook or Google profile.
2. Using your personal account, convert it into a business account by clicking on the dropdown menu in the upper right corner.
3. Select Convert to business.
4. On the next page, you will see the benefits of switching to a business account. Click Convert account to confirm that you’re okay with their Terms of Service and continue.
5. Set up your account info: business name, business type, and the link to your website.
You can also directly apply for a business account, just follow these instructions:
1. On your web browser, visit the Business signup page on Pinterest.
2. Provide your email, age, and set up a password.
3. Click Create account to continue.
4. Set up your account by typing in your business details.
5. You may now start creating your first pin.
Now that you have an account, it’s time to set it up for success.
How to Sell Successfully on Pinterest
Everyone can create an account on Pinterest because it’s free. However, not everyone can be a success in a short span of time. Here are tips on how to get to the top fast.
1. Create a great profile
Your profile shows your brand at a glance. People will decide if they should trust you and buy your products in the span of a few minutes.
Make it appealing and trustworthy by doing these steps:
2. Show your personality
Nothing gets people’s trust faster than showing your personality. When people see and like your brand character, they will associate this fondness with your products. Here are some methods to give your brand a personal feel.
3. Create superb Pins
Pins are ideas or products that you post on the site. These are what Pinterest users look at all the time. So, it’s a must that you always upload quality visuals on your board. You have to make your pins click-worthy.
Here are some pointers to keep in mind to create stunning pins:
4. Manage your board
Having great Pins scattered throughout your profile is a no-no. They may all look nice, but it is very much disorganized, like a store with a shelf displaying apparel and home décor mixed together.
If a customer wants to look at certain items only, like shirts; it might turn them off if they can’t browse through just shirts. It’s important to keep everything grouped together to make shopping a pleasant experience.
Keep your boards organized using these tips:
Some theme examples are collections based on color. A board will only contain products that are of the color blue, for instance. Another will contain products that are shades of red. It’s visually appealing, and also draws in the people who are fond of each color.
5. Promote effectively for free
6. Create a Pinterest Ad
A lot of brands have reported an increase in sales and new customer turnout by paying for promotions. So, investing a little in advertisements won’t hurt at all.
7. Build a Following
Having more followers means more traffic to your store. The following tips will show you how to get more Pinterest followers.
All over the internet, keywords are utilized for search optimization to boost your store visibility. This is also applicable on Pinterest. So, make sure to include popular keyword searches into your Pins, board descriptions, and profile. This will help you become more visible across the web; helping people to stumble upon your profile and follow you.
People receive a notification when someone interacted with their pin. Use this to attract their attention. It might interest them to know who repinned their post leading to them visiting your profile, seeing your product pins, and following your brand.
For your business to grow, you need a lot of followers. Let the experts step in to get you more followers, so you can focus on your products.
In Summary
Pinterest is currently the greatest platform for businesses to promote their products. Don’t let this opportunity pass. Create your free Business Account and follow these steps to succeed.